Ferrari California in SA

What a privilege it was to be appointed to be the strategic event partner to host the launch of new Ferrari California in SA.  It is by far one of the best events that we have hosted thus far.

We took our brief seriously and went out of our way to create a-never- seen before experience,

We created the sixth sense for our guests – The new love of their lives – The Ferrari California

We converted the Castle Kyalami into a Ferrari Scuderia and divided the venue into 5 sense zones

  • Smell zone (little machine of leather smell), Touch zone (various types of leather, car seats & carbon fibre power steering wheel) , Sound Zone (head set able to hear the 5 different sounds of the Ferrari California), Sight zone (guests could see how their car would look with various colours and different leathers inside) and the Taste zone (serving unique food bites e.g. deep fried sushi and a different cocktail every hour)
  • Once the guests had experienced all the 5 different sense zones – the 6Th sense was created… The love for Ferrari
  • This was the most interactive experience for guests to imagine their new life as drivers of this amazing luxury machine
  • The most innovative and unusual tasty selection of food fit for people who appreciate finer things in life
  • DJ Lady Lea was entertaining our guests throughout the night mixed with various music instruments

Unbelievable that our client had a great same night ROI as 4 Ferraris were sold that night of the event.

This proves our strategic input and delivering desired impact and results almost immediately!

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